Data to Analysis
“I've got all this data. Now what on earth do I DO with it?”
£95 GBP
You've spent months preparing to collect data, then collecting data, then finally analysing it, and… yeah.
Where are all the lightbulb moments you were supposed to have by now? Why does it not all click neatly together? Why does it feel so difficult to grab hold of? Are you doing it right? How are you supposed to go from all that into interpretations you can explain and defend?
The Data to Analysis Guide helps you explain your methodological decisions and work with your qualitative data to develop a solid analysis that connects back to your research aims, theory and literature.
With practical activities, worked examples and editable worksheets, you'll apply the guidance to your own research rather than simply read about how qualitative analysis works. By this stage, we’re done reading about what this should look and feel like - we need to actually DO the thing!
Instant digital access after purchase. International payments are converted by your bank or card provider. Purchase subject to Terms & Conditions.
Here's what this guide helps you do
What’s included?
You'll work through clear explanations, practical activities and illustrative examples, using the worksheets to apply the ideas to your own research.
You don't need to do everything in one sitting. Use the sections that help with the decisions you're facing right now.
12 structured guides
From making sense of your methodology and planning your data collection to developing interpretations and writing up your findings, the 12 sections help you see how the different parts of your research connect.
Follow the process as your PhD develops, or return to the sections that help with the problem you're working on now.
Getting started. “How does all this fit together?” Understand the journey from research decisions through data collection to analysis and meaning-making.
Methods and methodology. “I know what methods I'm using, but how do I justify them?” Understand the reasoning behind your choices.
Paradigms. “Ontology, epistemology… do I really understand any of this?” Explore how your assumptions shape your research decisions.
Research questions and methods. “Do my questions and methods actually fit together?” Connect what you're trying to understand with the data you need.
Choosing your methods. “How do I know I've chosen the right approach?” Think through suitability, feasibility and how to explain your choices.
Ethics and representation. “What happens when research doesn't go exactly to plan?” Consider ethical responsibilities and how you represent participants.
Collecting qualitative data. “What if my interviews don't give me what I need?” Think about generating useful data and adapting as fieldwork develops.
From data to analysis. “I've got all these transcripts. Now what?” Move from noticing things in your data towards exploring what they might mean.
Analysis through writing. “I've coded everything, but what am I actually saying?” Use writing to develop and clarify your interpretations.
Bringing theory into view. “Am I using theory, or just mentioning it?” Explore how theoretical ideas might help you understand your data without forcing a fit.
Writing the methodology and findings chapters. “How do I explain what I did and why my findings matter?” Develop a coherent account of your decisions, analysis and interpretations.
Next steps. “What do I need to revisit before I move on?” Identify what needs further attention as your research and writing develop.
PDF printable and editable worksheets
Printable and editable worksheets help you put the guidance to work with your own research.
Use them to explore your methodological choices, think through what you're noticing in your data, develop interpretations and consider how to explain your reasoning.
They're working tools, not extra homework. You can revisit them as your research develops. Here are a couple of examples:
From noticing to interpreting
You've spotted something interesting in your data. But what might it actually mean?
See how the guide helps you move beyond describing what someone said and begin exploring an interpretation you can develop through your own research.
Bring theory into the conversation (without forcing it!)
Wondering whether you're actually applying your theoretical framework, or just mentioning it and hoping for the best? 😉
See how the guide helps you explore which ideas might illuminate your data, rather than trying to squeeze your findings into a theoretical box.
Qualitative analysis rarely feels neat
“Did I just invent all of this?”
You've coded your data and started developing themes.
But then comes that question: “Am I actually analysing this properly, or am I just making things up?”
Next thing, you're staring at your data, wondering whether your interpretations are deep enough or whether you've missed something important.
Then you have that nightmare where your examiner asks you where on earth your conclusions came from, and you’re like, GULP.
Qualitative analysis is about developing thoughtful, well-supported interpretations that make sense within your research approach - and being able to explain how you got there.
That's what we're working towards in this guide.
The Data to Analysis Guide helps you examine what you're noticing, explore the possible meanings, connect your thinking to your research questions and consider how to explain your analytical decisions.
Actual sense-making, stuff that you can stand behind. Not lots more reading - we’re actually DOING the things now. 😉
What changed after using the guide
Ready to make sense of your qualitative data?
You've done a lot of reading, thinking and researching. Now it's time to make sense of how it all fits together.
Use my structured guidance, practical activities and worked examples to work through your methodological decisions, explore what your data might mean and develop interpretations you can explain and defend.
The Data to Analysis Guide - £95 GBP
Includes 12 guide sections, seven printable and editable worksheets, and worked examples.
Digital delivery: you'll receive an email with a secure access link after purchase.
By purchasing, you agree to our Terms & Conditions. International customers' banks or card providers will convert the £GBP payment into their local currency.
Have a question? Contact me.